South Park Shop

Come on down to South Park and have yourself a time in official merch! For this project, I embraced the tone of the show and voices of the individual characters to create individual product copy and collection copy throughout the website.

Project highlight: Comedy Central was firm in not promoting the Pandemic Special with merch. Until they weren't. The result? Working with my graphic designers to create a South Park Pandemic collection eight hours before the Pandemic Special aired. (The thrill was even better than opening a bag of Cheesy Poofs.)